Value Driven Analytics

Analytics turns data into information enabling organisations to predict how prospects / customers will behave in the future. 

Experian has developed best practice analytical, consulting and product capabilities to support organisations to manage and optimise risk; prevent, detect and reduce fraud; reduce and collect debt effectively; meet regulatory obligations; determine pricing and terms of new offers; and gain operational efficiencies throughout the customer lifecycle. 

Experian's decision analytics expertise spans a variety of industries, including banking, utilities, telecommunications, leasing, insurance, automotive, mortgage, retail finance, public sector, mail order, small business and unsecured lending.

Experian builds market-leading scores to help clients make better, faster decisions and deliver their promise to their customers and their shareholders. 

Data Standardisation & Enrichment

Experian can cleanse, standardise and enhance your database, completing missing address fields, flagging/removing duplicates, providing a single customer view, and flagging/removing suppressions (deceased, goneaways, do not mails). 

Experian can also enhance your database providing additional value through geocoding and Mosaic or highlighting which of your customers appear on the Court judgment listings.

Customer Segmentation

Experian uses customer segmentation to divide a customer base into groups of individuals that are similar in specific ways, such as age, gender, interests, spending habits.   Using segmentation allows companies to target groups effectively, and allocate resources to best effect and therefore establish and maintain relationships with customers.

To learn more about Experian's segmentation solutions click here.

Predictive modelling & Customer Lifetime Value

Experian's decision analytics expertise spans a variety of industries, including banking, utilities, telecommunications, leasing, insurance, automotive, mortgage, retail finance, public sector, mail order, small business and unsecured lending. 

To find out more click here.

Champion/Challenger & Optimisation

Many organisations have developed excellent databases, with predictive models deployed through efficient decisioning software.  Most also have the capability to rapidly produce detailed reports that help management to monitor targets.  But do they define and test different business decisions or treatments on a regular basis, challenging those strategies already in place striving for the optimal solution?

To learn more about Experian's champion/challenger or optimisation solutions please click here.

 

Delivery

Drawing on a unique understanding of business drivers Experian strives to ensure organisations can rapidly realise the benefits from analytics and maximise the return on investment. 

Following implementation, the consultants stay close to every organisation through a regular review programme to evolve and enhance strategies as needs change and the business grows. Most importantly, regular monitoring evaluates the benefits achieved, creating an environment for future improvements and increasing returns. 

Experian believes that delivery is only the beginning of the relationship, and builds a partnership to continue to support and enhance the solution through a regular programme of consulting and development.

Reporting and Monitoring

A critical element of any analytics solution is the ability to access timely and accurate performance, portfolio and market information. 

To find out how Experian can help you, click here.