Analytics turns data into information enabling organisations to predict how prospects / customers will behave in the future.
Experian has developed best practice analytical, consulting and product capabilities to support organisations to manage and optimise risk; prevent, detect and reduce fraud; reduce and collect debt effectively; meet regulatory obligations; determine pricing and terms of new offers; and gain operational efficiencies throughout the customer lifecycle.
Experian's decision analytics expertise spans a variety of industries, including banking, utilities, telecommunications, leasing, insurance, automotive, mortgage, retail finance, public sector, mail order, small business and unsecured lending.
Experian builds market-leading scores to help clients make better, faster decisions and deliver their promise to their customers and their shareholders.
Experian can cleanse, standardise and enhance your database, completing missing address fields, flagging/removing duplicates, providing a single customer view, and flagging/removing suppressions (deceased, goneaways, do not mails).
Experian uses customer segmentation to divide a customer base into groups of individuals that are similar in specific ways, such as age, gender, interests, spending habits. Using segmentation allows companies to target groups effectively, and allocate resources to best effect and therefore establish and maintain relationships with customers.
Experian's decision analytics expertise spans a variety of industries, including banking, utilities, telecommunications, leasing, insurance, automotive, mortgage, retail finance, public sector, mail order, small business and unsecured lending.
Many organisations have developed excellent databases, with predictive models deployed through efficient decisioning software. Most also have the capability to rapidly produce detailed reports that help management to monitor targets. But do they define and test different business decisions or treatments on a regular basis, challenging those strategies already in place striving for the optimal solution?
To learn more about Experian's champion/challenger or optimisation solutions please click here.
Drawing on a unique understanding of business drivers Experian strives to ensure organisations can rapidly realise the benefits from analytics and maximise the return on investment.
Following implementation, the consultants stay close to every organisation through a regular review programme to evolve and enhance strategies as needs change and the business grows. Most importantly, regular monitoring evaluates the benefits achieved, creating an environment for future improvements and increasing returns.
Experian believes that delivery is only the beginning of the relationship, and builds a partnership to continue to support and enhance the solution through a regular programme of consulting and development.
A critical element of any analytics solution is the ability to access timely and accurate performance, portfolio and market information.
To find out how Experian can help you, click here.