The way we live and work is changing fast, becoming more sophisticated and complex. Political, economic and technological shifts are reflected in the socio-economics, lifestyles and behaviours of consumers.
Understanding your customers in this changing environment is a critical business task. The latest version of Experian’s consumer classification gives you a comprehensive view of consumers now and in the future.
These tools give you a deep understanding of your customers: who, what, where, when, how and why. This can help you to target, acquire, manage and develop profitable relationships and improve business results.
The classification also gives you a better understanding of locations and the people they serve, ensuring that you get the best from your sites, with the right mix of products and tenants and targeted and effective media planning and buying.
Mosaic helps you to look ahead and plan for the future. You can analyse consumer behaviour, understand potential risk and identify investment opportunities.
Mosaic is based on analysis of the latest trends in Irish society, a wealth of high quality, comprehensive data sources and a sophisticated proprietary approach to cluster analysis, supported by analysis of market research to validate the classification.
155 Mosaic person types aggregate into 40 household types and 11 groups, to create a 3 tier classification that can be used at the individual, household or regional level.
To help you understand Mosaic and use it effectively, we provide a range of support materials. The online Interactive User Guide brings the classification to life with a mix of visual, descriptive and statistical information, backed up by more detailed information in the eHandbook, for example, the variables used and in-depth descriptions of each neighbourhood. The Flipchart offers a quick synopsis of the classification.