Data Cleansing

Get your campaigns off to a fresh, responsive start with a spring clean of your Customerfile.

Why spend precious time and budget on targeting, planning and getting your creative message razor sharp, then go and ruin it by addressing your hot prospect or worse still your precious customer as….. Dear Mr Mary o’ciNNor ….at ….Flat 1, Above the Shop, Co Dublin, or make it worse still…..mail her twice!

Inaccurate and decayed data can be a financial, regulatory and branding crisis to your business.

With the current Irish economic climate, organisations have taken a big shift towards customer retention focusing on database management and customer insight. Marketing and branding plans are implemented more timely and more targeted. A well targeted new prospect will 'bin' your offer if you fail to address them correctly. Consumers are ‘put off’ from responding to offers that seriously interest them due often to the fact that the company targeting them fails to get their name and address details correct.

So to avoid your company falling into that same trap, turn up your ROI and turn down customer complaints today by contacting us for a FREE Data Hygiene Audit today. Benefits of a Data Hygiene Audit include the following:

• Address Verification, cleansing, vanity checking
• Flag for removal of deceased
• Flag for MPS / TPS
• Flag as goneaways
• Removal of duplicate records

Contact us at info@experian.ie or telephone 01 84 69200 for more details.

To view our simple steps case study feel free to click here