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Marketing Services
Because Experian owns and manages extensive databases that provide geographic, demographic, financial and lifestyle information on millions of consumers around the world, we are uniquely positioned to help companies acquire new business and develop better retention strategies to maximize existing relationships.
Experian provides its clients with considerable insight into purchasing preferences. We assist clients in planning and executing marketing campaigns. Through the use of advanced analytic tools, we predict who is most likely to respond to offers and which channel is best to communicate through. We customize databases for our clients using their own data. This allows them to communicate with customers in a more personal and relevant manner. Combined, these measures help our clients achieve an improved return on their investments.
Experian's marketing services have programs specifically designed to benefit catalog businesses, retailers, banks and credit card companies, automotive clients, data brokers, business-to-business enterprises and many others.
Not only has our highly accurate, quality data let nonprofit organizations maximize their fundraising efforts, it also has helped the world's leading brands increase profits and operate more efficiently.
Experian's marketing products and services assist businesses with Customer Acquisition, Customer Management, Fraud Management, Risk Management and Debt Recovery. For more information please refer to the relevant service below
Customer Segmentation and Analytics
We can help you to segment, profile and analyse your highest potential value customers, identifying opportunities for selling new products and services with our comprehensive data, segmentation and analytics tools.
Local Market and Retail Planning
A detailed knowledge and understanding of local markets is a core requirement of many strategic and tactical planning processes. We can help you to plan retail networks and sales territories, allocate media expenditure, set sales targets and allocate public sector resources with insight and confidence.
Database Services
If you need valuable insight into customer data, we have the experience in managing and classifying large amounts of data. We combine leading-edge technology with unrivalled processing power to answer your questions and find new opportunities.
Data management and cleansing
If you need advice or assistance in creating, maintaining or enhancing your customer data, we have the experience in managing and cleansing large amounts of data.
Prospect Targeting
We can help you to identify and target your best prospects with our unique data assets and experience.
E-mail Marketing
We can make it easy for you to build data-driven, relevant and timely relationships with your customers. Experian is a trusted provider of online marketing services for organisations worldwide.
Please contact us for more information.