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Decision Analytics
Decision analytics allow organisations to convert data into valuable business decisions. Using analytical tools, scoring models and software applications to evaluate data, analytics help businesses manage credit risk, prevent fraud, target marketing offers and automate decision making.
Experian has developed best practice analytical, consulting and product capabilities to support organisations to manage and optimise risk; prevent, detect and reduce fraud; reduce and collect debt effectively; meet regulatory obligations; and gain operational efficiencies throughout the customer lifecycle.
Analytics predict behavior so that lenders can identify the quality of applicants and screen out those who don't match risk criteria. This kind of decisioning helps clients determine pricing and terms of new offers. Analytics also help companies keep costs down by letting them present customers with more relevant offers.
Experian's decision analytics expertise spans a variety of industries, including banking, utilities, telecommunications, leasing, insurance, automotive, mortgage, retail finance, public sector, mail order, small business and unsecured lending.
Our Decision Analytics business provides two main services:
- Credit analytics
- Decision support (includes risk management)
Experian's decision analytics services help buisnesses with Customer Acquisition,Customer Management, Fraud Management, Risk Management and Debt Recovery.
Customer Acquisition & Origination
When it comes to customer acquisition, Experian® is uniquely positioned to help its clients overcome the complexity of the marketplace. The wealth of our business services includes data and analytical expertise as well as marketing and measurement capabilities. Together, these offerings help clients acquire customers, automate processing and decisioning, increase revenue, and reduce acquisition costs and risks.
Customer Management
Identify new opportunities, reach your most profitable customers, and establish best practices to manage relationships. Experian® offers a variety of tools, including data and portfolio management systems and reporting software, to help you gain a full view of your customers' credit activity and behavior so that you can market the right products at the right time to valued customers and decrease your liability with your risky customers.
Collections & Recoveries
Fraud prevention
Stop fraud before losses occur. Experian® continually invests in new data sources and technological innovations in order to provide clients with the most advanced fraud prevention tools and data breach solutions. Reduce credit risk through screening and identity resolution.