Cookies information

Session

These are cookies that are designed to ensure that your visit to the website is as smooth as possible. Their main uses are:

• Allowing us to identify your device as you use the website, so that you are not treated as a new visitor each time you go to another part of the website;
• Ensure that the servers that we use to power the website each serve an equal number of users, to help make everyone's browsing as swift and responsible as possible;
  
• Noting your browser's capabilities.

AddThis

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Some parts of our site use AddThis to provide sharing features. For example, AddThis allows you to tweet links to some pages of our site.

For information about AddThis cookies and how to reject or delete them go to http://www.addthis.com/privacy.

Adobe SiteCatalyst

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We use Adobe (formerly Omniture) SiteCatalyst to give us insights into how many people visit our website, and how you interact with it.

Cookies are used to help us to better estimate the number of individual anonymous visitors to our website. There are two types of cookies that may be used: session and persistent. Session cookies exist only during your online session. They disappear from your computer when you close the browser software. Persistent cookies remain on your computer after the browser has been closed. When examining your cookies you may notice a cookie that is set by one of the following domains - 2o7.net or omtrdc.net. The 2o7.net and omtrdc.net domains are the primary domains used by the tool to measure visitor behaviour on our website.

The SiteCatalyst cookies are s_cc (session), s_sq (session) and s_vi (persistent). More information can be found at http://www.omniture.com/en/privacy.

Adobe Test&Target

Cookies beginning with mbox_

We use Adobe (formerly Omniture) Test&Target to optimise and personalise certain pages on the website.

Test&Target does not collect personally identifiable information. Test&Target collects at a minimum, visitors, clicks and conversions for all tests. All data captured by Test&Target is linked to a visitor ID, but there is no personal data related to that visitor ID. At an aggregate level, Test&Target tracks the success metrics defined in a campaign. This data is not available at an individual visitor level.

Experian’s implementation of Test&Target does not allow any user’s activity to be tracked beyond Experian’s own websites.

Test&Target cookies are identified by their “mbox_” prefix.

Opt out of the Adobe Test&Target cookie for Experian (UK).

Amazon Advertising

Amazon Advertising is used to run programmatic marketing activity. We use Amazon Advertising cookies for our activity through Amazon Advertising Platform. This tool enables us to remarket and exclude users that we serve ads to on this platform.

We may conduct targeted advertising campaigns using AppNexus. Cookies are used to exclude you from receiving adverts for our service if you are already a member of that service.

To find out more about cookies and their use, go to AppNexus's privacy policy.

https://www.appnexus.com/en/company/platform-privacy-policy

We use a range of third parties to promote this website. We use AWIN analytics so that, when you reach this website because of one of those third parties, we can identify the third party and therefore meet our contractual commitments to that third party.

To find out more, go to https://www.awin.com/gb/about-us

Programmatic advertising

In order to work across multiple adexchanges, it is necessary to be able to find and/or exclude users based on the data we collect. e.g. if we are excluding users who have visited the Experian site, we need to ensure we can identify and exclude those users across the different exchanges. However each exchange uses it’s own unique cookie with its own unique cookie ID per user so a way of mapping the cookie IDs we collect via our pixels and the cookie IDs they collect via their pixels is required to achieve this. This is what cookie/pixel syncing is and it is actioned by calling each adexchange pixel and passing it our cookie ID or vice versa.

Note that only the cookie ID is passed. Cookie sync pixels are different to standard pixels in that they have no unique identifier that allows them to gain any more information about where they are called and as they are called from our pixels, they cannot use any other processes to work out which page they are on or what advertiser may be calling them. They cannot even tell if they are being called on an advertiser site at all (many are called on publisher sites and when adverts are served). Hence there is no opportunity for data leakage to occur.

We may advertise on Bings network, we'll use Cookies to help us identify which advertising channel you came from to make sure our advertising is targeting the right customers.

To find out more about cookies and their use, go to Bings privacy policy.

https://advertise.bingads.microsoft.com/en-gb/resources/policies/microsoft-bing-ads-privacy-policy

DoubleClick uses cookies to improve advertising. Some common applications are to target advertising based on what's relevant to a user, to improve reporting on campaign performance, and to avoid showing ads the user has already seen. Cookies themselves contain no personally identifiable information.

https://support.google.com/dfp_premium/answer/2839090?hl=en

Experian Marketing Services

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Experian endeavours to make the content and advertising shown on devices that you might use or that may relate to the same household more relevant and useful. As part of this process Experian uses cookies and may receive information about the kind of device you use as well as your IP address, location data, device user agent string or information about websites where your device has previously displayed advertising.

By using Experian’s site, you agree to the processing of data about you by Experian for the above purpose and for the profiling of audiences bearing similarities to your data. You have a choice about whether or not you want your information to be used in this way and you can set your preferences by visiting https://www.experian.co.uk/legal/cookies-policy.html. This won’t stop you from seeing content about our products and services when you visit our website, but it will mean that the content you do see may not be as relevant to you.

Remarketing tags. View Facebook's cookie policy for more information:

https://www.facebook.com/policy/cookies/printable

Google Analytics with Display Advertising and Remarketing and Google DoubleClick

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Behind the scenes, we use Google Analytics to give us insights into how you interact with our website and to support display advertising. The advertising includes the display, by third parties such as Google, of adverts across the internet. The adverts include adverts based on your past visits to our website. 

We sometimes conduct advertising campaigns using DoubleClick, a Google service. To find out about DoubleClick cookies and how to control those cookies, go to https://policies.google.com/privacy?fg=1\  

We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the Google DoubleClick cookie) together to:

• inform, optimise and serve ads based on someone's past visits to our website;
• report how ad impressions, other uses of ad services and interactions with these ad impressions and ad services are related to visits to our site.

If you do not wish to allow the use of Google Analytics for advertising, you can opt out using the Google Ad Settings.

If you do not wish to allow the use of Google Analytics cookies at all, Google provides an opt-out plug-in for most common website browsers http://tools.google.com/dlpage/gaoptout.

On some pages on this website, we use Hotjar to view how you are interacting with our web pages. Hotjar uses cookies to collect non-personal information including standard internet log information and details of visitor behavioural patterns upon visiting the site. This is done to enable us to provide our web visitors with a better experience, identify preferences, diagnose technical problems, analyse trends and generally to help improve our website.

Hotjar may also use cookies to record login details on your device or computer. This helps to determine whether a particular device previously visited the website so that the login details would not have to be re-entered each time you visit the website.

More information about Hotjar’s privacy practices can be found at https://www.hotjar.com/privacy.

Demand side buying platform that enable Experian to buy advertising space programmatically across the digital ecosystem.

To find out more about cookies and their use, go to Infectious Media's privacy policy.

We use a range of third parties to promote this website. We use Jellyfish analytics so that, when you reach this website because of one of those third parties, we can identify the third party and therefore meet our contractual commitments to that third party.

To find out more, go to Jellyfish's privacy policy.

These cookies are set by LiveChat Inc. a USA based company that provides online chat software to our website, enabling us to engage in live text-based conversations with our visitors.

See LiveChat’s privacy policy: www.livechatinc.com/privacy-policy/.

Oracle Eloqua

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ELOQUA - This cookie has a value pair of guid = randomly generated string of characters and numbers

We use Oracle Eloqua as a marketing automation solution and powers all our contact forms.

The purpose of the collected data:
Your information may be used to improve the website or our service and may be used to personalise the content or design of the website.

Data recipients:
Your information may be used internally or by approved third parties acting on our behalf.

Type of data collected:

• Your contact information such as your telephone number, email address or address as provided on our contact forms
• These cookies contain a unique ID issued for the purposes of identifying or recognising you as an individual and information about your computer such as the IP address, domain name, browser type or operating system, and browsing data such as visited webpages, and how long you stayed on each page.

We use a range of third parties to promote this website. We use Outbrain analytics so that when you reach this website because one of those third parties, we can identify the third party.

To find out more, go to: https://www.outbrain.com/legal/privacy

We use a range of third parties to promote this website. We use Quantcast analytics so that, when you reach this website because of one of those third parties, we can identify the third party and therefore meet our contractual commitments to that third party.

To find out more, go to https://www.quantcast.com/about-us/

We use Retention Science to help us understand how many people visit our website and how you interact with it.

This is done using Javascript code to help us see things like how popular certain pages are, the journeys that users take through our content and it allows us to send you communications that are relevant to the things you have looked at.

More information can be found at http://www.retentionscience.com/footer/privacy-policy/.

Ad exchange

In order to work across multiple adexchanges, it is necessary to be able to find and/or exclude users based on the data we collect. e.g. if we are excluding users who have visited the Experian site, we need to ensure we can identify and exclude those users across the different exchanges. However each exchange uses it’s own unique cookie with its own unique cookie ID per user so a way of mapping the cookie IDs we collect via our pixels and the cookie IDs they collect via their pixels is required to achieve this. This is what cookie/pixel syncing is and it is actioned by calling each adexchange pixel and passing it our cookie ID or vice versa.

Note that only the cookie ID is passed. Cookie sync pixels are different to standard pixels in that they have no unique identifier that allows them to gain any more information about where they are called and as they are called from our pixels, they cannot use any other processes to work out which page they are on or what advertiser may be calling them. They cannot even tell if they are being called on an advertiser site at all (many are called on publisher sites and when adverts are served). Hence there is no opportunity for data leakage to occur.

Remarketing tags. You can review Twitter's cookie policy here:

https://help.twitter.com/en/rules-and-policies/twitter-cookies

We advertise on the Yahoo! network. Cookies are used so that you do not receive adverts for our service if you are already a member of that service.

To find out more about how they uses cookies, view Yahoo's privacy policy.